hi INDiA Copyright 2020
Hyderabad: Flipkart said it is on-track to add 1.2 lakh new sellers to its platform by December 2021. The platform has already onboarded around 75,000 sellers over the last few months as MSMEs and small business entrepreneurs continue to be enthused by the potential of e-commerce ahead of the festive season.
Currently, the Flipkart marketplace supports digital commerce for 3.75 lakh sellers and is steadily working towards taking this number to 4.2 lakh sellers on its platform by the year-end.
Since the pandemic, Flipkart has seen an encouraging response from MSMEs who want to take their business online with e-commerce. The new sellers and MSME base predominantly come from Tier 2 and 3 markets pan-India. The marketplace has also witnessed the rise in categories such as general merchandise, home and kitchen, and personal care.
Rajneesh Kumar, chief corporate affairs officer, Flipkart Group, said, “Our continuous effort is to ensure that every small business, MSME, women-entrepreneur, artisan, weaver or handicraft marker is an active participant in the upcoming festive season.”
Each of these 1.2 lakh new sellers have the potential to generate additional four lakh direct and indirect jobs in the ecosystem, unlocking the potential of e-commerce as a sector contributing to economic growth.
To support the business continuity and growth of these sellers during the festive season, Flipkart has enabled a next-day payment programme that allows sellers to receive their order payments within a day. Sellers can avail of a 30-day free trial on this programme. Should the seller choose to continue availing the programme beyond this period, a nominal transaction fee will be applicable for the extended period. This allows a continuous flow of working capital for the sellers.
Further, as part of the company’s Growth Capital seller financing programme, Flipkart is offering sellers customised offerings from its lenders based on projected growth. This will not just ensure the necessary financial aid that a seller will need to boost their supply for the festive season but will also enable them to reach their desired potential during the upcoming Big Billion Days sales. These loans come with low rates of interest to make them more accessible to MSMEs selling on the platform.
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