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Neeraj Chopra’s social media worth has skyrocketed to Rs 428 crore ever since he won the first-ever Olympic gold medal for the country in the javelin throw event a month ago. And here’s what it means for the 23-year old athlete.
According to a report shared by YouGov SPORT, a research consultancy firm, Chopra recorded over 2.9 million mentions from over 1.4 million authors, making him the ‘most mentioned’ athlete globally on Instagram during the 2020 Tokyo Olympics. Consequently, his overall social media reach surged to over 412 million, across geographical boundaries and spaces.
Other factors which added to his sudden popularity on the internet include:
A rise of 12.79 million in social media interactions involving his name at the rate of 86.3%.
A steady increase of 4.05 million video views, which is almost three times the number of video views a top-class athlete gets in India.
A 2297% rise in his social media popularity across multiple platforms, including Instagram on which Chopra now enjoys the backing of 4.5 million loyal followers.
This also means that Chopra has surpassed some of the biggest names of the Indian cricket team, including KL Rahul and Rishabh Pant in terms of the number of people talking about him online, proving how winning an Olympic gold medal for the country can do wonders for an athlete.
Having said that, there is more to Neeraj Chopra’s popularity than simply winning the gold for his country. Albeit, it Olympics was the catalyst for more and more people to get to know the athlete, it was his personality that stuck in the minds of the fans who saw him, which resonated with them, thus building an organic feeling of affection towards Chopra.
Whether it was his wish to get interviewed in Hindi, or standing up for his Pakistani rival Arshad Nadeem when the rumours of ‘javelin tampering’ during the finals were spread across the country thanks to an interview Chopra did with The Times of India last month, Neeraj has been in the headlines for all the reasons and therefore won more and more hearts ever since his accomplishments at the quadrennial tournament.
The amalgamation of all these stunning numbers suggests that the spearman’s online net worth is approximately Rs 428 crore.