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Microsoft announced its commitment to gaming and announced that the company will soon be turning smart TVs and streaming sticks into gaming devices.
In a press release, Xbox head, Phil Spencer and Microsoft CEO Satya Nadella said that the company is currently working on an Xbox app for smart TVs and will even come with a streaming stick of its own.
“We believe that games, that interactive entertainment, aren’t really about hardware and software. It’s not about pixels. It’s about people. Games bring people together,” said Spencer. “Games build bridges and forge bonds, generating mutual empathy among people all over the world. Joy and community – that’s why we’re here. Gaming is fundamentally aligned with our mission as a company,” said Nadella.
“When you talk about Xbox’s mission to bring the joy and community of gaming to everyone on the planet, which I absolutely love, that is precisely aligned with Microsoft’s mission, which is to empower every person and every organization on the planet to achieve more.”
Microsoft is looking to bring gaming to anything that has a screen and the company has already released cloud gaming services on smartphones in some regions.
The cloud gaming service is set to launch in Australia, Brazil, Mexico, and Japan later this year. It seems like Xbox wants to be on every device possible, even the Nintendo Switch according to rumours. Xbox has been hard at promoting, marketing and bringing its game subscription service “Xbox Game Pass” to other devices and this news may just be the stepping stone we’ve been waiting for.
Having said that, the new Xbox TV App does look like an exciting new way to play console-level games as it would enable almost everyone with a Smart TV or a streaming stick to play games in their living room. The app will probably stream games as well which means gamers will not require expensive hardware to run games anymore.
At the moment, Microsoft has not announced a concrete launch date for the Xbox TV app and it seems like the app will be a while before a full release.