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Indiacast Media Launches Aapka Colors on Cox Communications TV Platform


NEW JERSEY, NJ: IndiaCast Media announces an agreement with Cox Communications with the launch of Aapka Colors on Contour TV.

Aapka Colors, known as Colors in India, is the flagship Hindi General Entertainment channel of Viacom18. In the United States, Aapka Colors is currently available on select platforms but with this strategic relationship, the channel will now be available to a broader Indian and South Asian diaspora via Cox’s robust national footprint.

Aapka Colors brings U.S. South Asian audiences a power-packed programming mix of drama, comedy, reality shows, the biggest Bollywood blockbuster movies, award shows, and special events. Top flight reality programs entertain the whole family, including Bigg Boss, Fear Factor: Khatron Ke Khiladi, Dance Deewane, and Rising Star. Viewers love the slate of top-rated, drama shows such as Choti Sarrdaarni, Shakti…Astitva Ke Ehsaas Ki, Barrister Babu, Pavitra Bhagya, Shubharambh, Ishq Mein Marjawan, and the recently launched Pinjara Khubsurti Ka.

Commenting on the launch, Sachin Gokhale, Senior Vice President & Business Head Americas – IndiaCast, said, “Cox Communications fills a big distribution gap for Aapka Colors in key South Asian population-heavy regions in areas of Florida, California, Georgia and Massachusetts, amongst others. We’re excited to join Cox’s already robust line-up of Hindi general entertainment channels with this agreement, which will offer U.S. South Asian audiences a wider range of top rated Hindi entertainment, including Aapka Colors’ incredibly popular new season of long running reality show Bigg Boss, premiering soon.”

Adding to this, Govind Shahi, Executive Vice President, IndiaCast International Business, said “As one of the biggest television providers in the United States, the launch on Cox signifies a key expansion for Aapka Colors. We are pleased that Cox customers can now experience some of the best, new, and refreshing Hindi entertainment content from one of India’s favorite entertainment brands.”

About Aapka Colors:
Aapka Colors (Known as ‘COLORS’ in India) is Viacom18’s flagship brand in the entertainment space in India. A combination of ‘emotions’ and ‘variety’, COLORS, launched on 21st July 2008 in India and January 2010 in USA, offering an entire spectrum of emotions to its viewers. From Fiction Shows to Format shows to Reality shows to Blockbuster Movies – the basket contains all ‘Jazbaat Ke Rang’ (Colors of Emotions). ‘COLORS’ is dedicated to promoting ‘Cohesive viewing’, through shows like Choti Sarrdaarni, Shakti…Astitva Ke Ehsaas Ki, Barrister Babu, Pavitra Bhagya, Shubharambh, Bigg Boss, Rising Star, Dance Deewane and Khatron Ke Khiladi amongst others.
About IndiaCast:
‘IndiaCast’ is India’s First multi-platform ‘Content Asset Monetization’ entity, jointly owned by TV18 & Viacom18. The company’s mandate includes Domestic Distribution, Placement Services, International Channel Distribution, International Marketing & Advertising Sales, New Media (digital) distribution and Content Syndication for TV18, Viacom18, A+E Networks|TV18 and Turner International India. IndiaCast has a portfolio of 19 dedicated international feeds (including COLORS, MTV India International, COLORS RISHTEY, COLORS CINEPLEX, COLORS regional channels) and a total of more than 30 channels that are distributed in 130+ countries as linear services and content syndication in over 110+ countries. Apart from Television shows & series, IndiaCast also offers Indian feature films (both Bollywood & Regional) on digital platforms in India and overseas markets. For more information on IndiaCast, log on to www.indiacast.com
About Viacom18 Media Pvt. Ltd.
Viacom18 Media Pvt. Ltd. is one of India’s fastest growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational and multicultural brand experiences. Viacom18 defines entertainment in India by touching the lives of people through its properties – on air, online, on ground, in shop and through cinema.

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