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itel India unveils smartphones, affordable feature phones



New Delhi, May 20 (IANS) Chinese mobile phone manufacturer Transsion Holdings on Friday unveiled its flagship brand itel with three smartphones and three feature phones varients in India.

The feature phones — SmartSelfie, SmartPower and Shine series — will be strategically priced below Rs.2,000 while smartphones SelfiePro, PowerPro and Wish series will be available at prices below Rs.10,000.

"In today’s digitally-led world, mobile connectivity has become a necessity instead of a privilege. With the launch of these phones, we are providing Indian consumers with the perfect amalgamation of value plus and functionality," said Sudhir Kumar, CEO, itel India, in a statement.

SmartSelfie will attempt to redefine the consumer expectation with front camera. SmartPower will be focused on a long-lasting battery and Shine series will have good looks.

Similarly, smartphones will have SelfiePro focusing on better camera experience, PowerPro catering long-lasting battery and Wish series providing value with better looks.

The company will focus on rural and semi-urban consumers which have been "largely untapped by the incumbent mobile players".

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