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Sarah Jessica Parker to endorse Jordache

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Los Angeles, June 11: Actress Sarah Jessica Parker has been unveiled as the star of jeans brand Jordache’s latest Look and Collection campaigns, showing off her enviable denim-clad derriere in a series of stunning adverts.

The 50-year-old is following in the footsteps of actress Elizabeth Hurley and model Heidi Klum, who have previously fronted the label, and stars in the campaign sporting a range of new styles in a variety of colours from indigo to acid-wash, according to WWD, reports femalefirst.co.uk.

Jordache’s president Liz Berlinger has described the collaboration as "an iconic celebrity with an iconic brand".

"(The brand) has a rich history and I’ve been a fan of Jordache for many years," Parker said.

The new collection also includes one-of-a-kind handmade jeans remodelled from vintage styles. (Bollywood Country Report)

 

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